24 Hours at Sundance

My company is doing a cool new experimental entertainment concept on the web: www.24hoursatsundance.com hosted by Ashton Kutcher and Kevin Rose (founder of digg.com). Its live right now so you should check it out!

Its a reality competition that uses qik -- a company that created software for phones that allows them to stream live video directly to the web.

Basically there are 4 internet mavens running around the Sundance Film Festival and they're given absurd tasks by Ashton and Kevin over the course of 24 hours. They're awarded points based on how well the complete the tasks and tomorrow morning one of them will be crowned the winner!

The concept is really unique and forward thinking (not to toot my companies own horn). I'd love to hear thoughts on what people think about it! Please be patient with the live video feeds as they can be a little choppy. Remember this is a new technology and its the first time we're doing this!